The resulting remains of the iPhone (which consisted of powder and a mangled metal frame), along with a brand-new Blendtec blender and a DVD compilation of the commercials, were put up for auction on eBay and sold for US$901 which was donated to charity. On the July 10, 2007, episode, an iPhone played the video intro before being blended. Shortly afterwards, the production team, Kels Goodman and Ray Hansen, attempted to return what was left of the camcorder to Best Buy, with no success. In an episode released on April 3, 2007, Dickson placed a camcorder in the blender, giving viewers a first-person look inside the container while it was blended. ![]() Although the show's example was blended with the bones (and thus was disclaimed as unsafe to eat), a boneless version was made on NBC's Today and served to Meredith Vieira. ![]() One of the most famous Will it Blend? creations is the "cochicken", which is half of a chicken (cooked, usually rotisserie) blended with 12 fluid ounces of Coca-Cola. Dickson started this marketing campaign after doing a blending experiment with a box of matches. In the show, Blendtec founder Tom Dickson attempts to blend various unusual items in order to show off the power of his blender. ![]() Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, particularly the Total Blender. American TV series or program Will It Blend?ħ20p HD (March – June 2010 select episodes in 2008)
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